Designer Lauren Kaiser has taken a fresh approach on the story of Little Red Riding Hood by rendering the narrative entirely with carefully crafted hand lettering. With strong typographic characteristics, Lauren’s letters jumble across the page in an intricate formal balancing act. Didone hairlines bounce across uneven baselines while maintaining a consistent sense of rhythm. The danger of Red’s tale is emphasized by abruptly alternating the color of the text creating an effective use of color symbolism. Crowded leading suggests the claustrophobic isolation of being alone in the woods.
Originally from Colby, Kansas, Lauren is interning for LogoLounge where she is responsible for compiling material for the LogoLounge books. Lauren will graduate with a BFA in Graphic Design from Wichita State University in May of 2010.