An intriguing urban legend claims that Santa Claus wears red and white because the Coca-Cola Company depicted him in their brand colors. Illustrator Haddon Sundblom did help popularize the use of red in his classic illustrations of Santa for Coca-Cola, however White Rock Beverages utilized a similar Santa in red in their ads prior to Coke. Political cartoonist Thomas Nast is credited with first dressing Santa in red and white. Nonetheless it is difficult to think of a more classic depiction of Santa Claus or the Coca-Cola bottle for that matter. This ad, created in 1954, captures many of the qualities that made the Golden Age of Advertising so great. The headline has the unique personality and variation that began to disappear with the advent of photo-lettering. And though I love type, and photo-lettering for that matter, the charm of hand lettering is irresistible.