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Sixth Day of Christmas Type

December 19, 2009
Pepsi-Cola

Pepsi-Cola

Pepsi-Cola ad

Pepsi-Cola ad

The casual hand lettered headline for this Pepsi ad outshines the logotype. The letter s is roman despite the other characters, such as the a, being italic. The lightness of Pepsi is conveyed by the weight of the lettering.

 — 
Ty Wilkins

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