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Fifth Day of Christmas Type

Hooray!

Hooray!

Seven-Up

Seven-Up

Seven-Up ad

Seven-Up ad

Despite the typographic appearance, the headline is hand lettered. The lettering strikes a good balance between playfulness and structure. The letters rest on an irregular baseline that manages to remain balanced. Notice how the tails on each e in “Seven-Up!” vary in length making the kerning more even. There are more Christmas ads from beverage companies to come in our countdown.

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