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Third Day of Christmas Type

Gleem

Gleem

Gleem ad

Gleem ad

The star of this ad is the product packaging. I appreciate how the designer gives depth to flat color by overprinting the light blue and red to create a dark blue parallelogram. The encapsulated type looks brighter in contrast to the dark blue, subtly suggesting that GLEEM will make your teeth whiter. The red cleverly wraps around the edge of the box continuing the design onto the adjacent panel.

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