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Second Day of Christmas Type

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General Telephone System ad

General Telephone System ad

In this 1957 ad for General Telephone System, custom spiked serif lettering takes center stage. The use of color and mosaic-like faceting aids in emphasizing the headline. Latino Samba by House Industries is a contemporary cousin.



  1. dotcalm says:

    This is a cool ad! It jumped out at me as I have an aqua phone just like that!
    It is neat how they filled the font with mosaic texture… creative idea.
    Found this link off Twitter – thanks for sharing.

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