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Founded over 100 years ago in Wichita, Kansas, Sheplers Western Wear holds the title of being “the world’s largest western store.” I frequently pass the flagship store when traveling along Highway 54. The blocky slab serif letters that form “SHEPLERS” have a sturdy integrity apt for a western store. I snapped this photo today and rebuilt the type in Illustrator. A number of slab serif typefaces have arrived on the scene in recent years including Soho, Stag, Neutraface Slab, Girard Slab, and Sentinel.

Sheplers Western Store sign

Sheplers Western Store sign

Sheplers type

Sheplers type



  1. Ivo says:

    Nice type, but don’t forget to mention Spiekermann’s, Schwartz’s, and Sowersby’s new FF Unit Slab.

  2. Jeff says:

    I like the minor changes you made to the “S”. Nice work!

  3. Michael says:

    I used to work at Sheplers creating newspaper ads and helping out with the catalog. We used PT Barnum for the logotype.

  4. sandra742 says:

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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