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Rendezvous with Summer

1939 Lenthéric Vogue Ad

1939 Lenthéric Vogue Ad

rendezvous with summer

rendezvous with summer

Lenthéric logo

Lenthéric logo

Hidden among a litany of product illustrations in this July 15, 1939 Lenthéric ad from Vogue is a rather respectable illustration and spontaneous lettering. The high contrast script with lush thicks and delicate hairlines embodies luxury and style. Lenthéric is a French manufacturer of rare perfumes still in business today. The Didot-like lettering for the Lenthéric logotype has peculiar double serifs on the lowercase n and h and a very thin hairline accent above the é. The Art Deco illustration is signed “MAC”. The monochromatic color scheme is on the verge of being somber yet manages an understated sophistication.

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