1939 Lenthéric Vogue Ad
rendezvous with summer
Lenthéric logo
Hidden among a litany of product illustrations in this July 15, 1939 Lenthéric ad from Vogue is a rather respectable illustration and spontaneous lettering. The high contrast script with lush thicks and delicate hairlines embodies luxury and style. Lenthéric is a French manufacturer of rare perfumes still in business today. The Didot-like lettering for the Lenthéric logotype has peculiar double serifs on the lowercase n and h and a very thin hairline accent above the é. The Art Deco illustration is signed “MAC”. The monochromatic color scheme is on the verge of being somber yet manages an understated sophistication.
Beautiful.