Few publications present their content in a more contemporary and compelling manner than Wired Magazine. Brimming with smart spot illustrations, unexpected custom typography and an overall fresh design aesthetic, Wired is intrinsically relevant to designers. Since the arrival of Scott Dadich as creative director in 2006, the list of freelance designers and illustrators has grown to include many of the most innovative creative minds practicing today. Recent issues have featured the work of Marian Bantjes, House Industries, Felix Sockwell, Christoph Niemann and Office.
The current issue features a visually rich article entitled “Cutthroat Capitalism: An Economic Analysis of the Somali Pirate Business Model” illustrated by Siggi Eggertsson with lettering by Michael Dorett. A zoomable Flash version of the article can be viewed here. The synthesis of Eggertsson’s illustration with Doret’s lettering creates an unexpected and surprising result. While either artist could have easily produced both the lettering and illustration for the article, Art Director Maili Holiman chose to play to their strongest suits. Typically Doret’s work has an overt nostalgic sensibility, however within the context of this article his lettering somewhat resembles the work of Chris Ware.
After the assignment was completed, Wired Italia contacted Doret and asked him to recreate all of his custom titles in Italian. The titles translated astonishingly well. Michael has posted several side-by-side examples of the English and Italian lettering on his personal blog.
Pairing two seemingly incongruent artists on a single assignment is a very fresh approach. I am interested now at the uncharted collaborative potential of other artistic odd couples.
The wealth of visual talent on display in each issue of Wired makes it an indispensable resource. Wired has transitioned from a technology magazine to a “curator of a world that is constantly in flux.” And with a bargain subscription rate, it is a practical addition to any designer’s library. Wired was awarded the National Magazine Award for Design earlier this year.