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The Odd Couple: Michael Doret & Siggi Eggertsson

Few publications present their content in a more contemporary and compelling manner than Wired Magazine. Brimming with smart spot illustrations, unexpected custom typography and an overall fresh design aesthetic, Wired is intrinsically relevant to designers. Since the arrival of Scott Dadich as creative director in 2006, the list of freelance designers and illustrators has grown to include many of the most innovative creative minds practicing today. Recent issues have featured the work of Marian Bantjes, House Industries, Felix Sockwell, Christoph Niemann and Office.

Title for Wired by Marian Bantjes

Title for Wired by Marian Bantjes

The current issue features a visually rich article entitled “Cutthroat Capitalism: An Economic Analysis of the Somali Pirate Business Model” illustrated by Siggi Eggertsson with lettering by Michael Dorett. A zoomable Flash version of the article can be viewed here. The synthesis of Eggertsson’s illustration with Doret’s lettering creates an unexpected and surprising result. While either artist could have easily produced both the lettering and illustration for the article, Art Director Maili Holiman chose to play to their strongest suits. Typically Doret’s work has an overt nostalgic sensibility, however within the context of this article his lettering somewhat resembles the work of Chris Ware.

Wired Design Department & Siggi Eggertsson for Wired Magazine

Wired Design Department & Siggi Eggertsson for Wired Magazine

Michael Doret & Siggi Eggertsson for Wired Magazine

Michael Doret & Siggi Eggertsson for Wired Magazine

Michael Doret & Siggi Eggertsson for Wired Magazine

Michael Doret & Siggi Eggertsson for Wired Magazine

Wired Design Department & Siggi Eggertsson for Wired Magazine

Wired Design Department & Siggi Eggertsson for Wired Magazine

After the assignment was completed, Wired Italia contacted Doret and asked him to recreate all of his custom titles in Italian. The titles translated astonishingly well. Michael has posted several side-by-side examples of the English and Italian lettering on his personal blog.

Michael Doret for Wired Italia

Michael Doret for Wired Italia

Pairing two seemingly incongruent artists on a single assignment is a very fresh approach. I am interested now at the uncharted collaborative potential of other artistic odd couples.

The wealth of visual talent on display in each issue of Wired makes it an indispensable resource. Wired has transitioned from a technology magazine to a “curator of a world that is constantly in flux.” And with a bargain subscription rate, it is a practical addition to any designer’s library. Wired was awarded the National Magazine Award for Design earlier this year.

As an anecdotal aside, both Scott Dadich and DJ Stout of Pentagram served as art director for Texas Monthly before assuming their current positions.

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Discussion

  1. yael miller says:

    I get Wired and this article struck me in the same way – the juxtaposing of two seemingly non-matching styles. That’s what makes Wired so amazing – they just somehow get it.

  2. Just thought I’d let you guys know that the first and fourth image above do not contain my work. The work you see in those panels is all typeset—probably designed by the good folks at Wired (Maili and Scott). My work is all done as hand-lettering and typically does not use set type, although at times some forms may start out as set type.

  3. Ty Wilkins says:

    Yael, I’m glad you picked up on that too. I get the impression that the atmosphere at Wired is a conduit for creative thinking.

  4. Ty Wilkins says:

    Thanks Michael for dropping by. I amended the credits for the first and fourth images. Thanks for helping me keep the record straight. I hope Wired uses your talents again soon.

    Here are a few specific names of people from the Wired Design Department staff:

    CREATIVE DIRECTOR: Scott Dadich
    DESIGN DIRECTOR: Wyatt Mitchell
    ART DIRECTORS: Maili Holiman, Carl DeTorres
    SENIOR DESIGNER: Christy Sheppard
    DESIGN DEPARTMENT COORDINATOR: Shannon Sawtelle
    CONTRIBUTING DESIGNERS: Victor Krummenacher, Margaret Swart

    Additional Wired Magazine credits can be found here:
    http://www.wired.com/services/staff?staff=Magazine

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