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Lite-Brite Type

Brooklyn based collective GrandArmy designed the CD, 12 inch vinyl and promotional materials for Fabric. In addition to be an interesting representation of blackletter, GrandArmy used the ever popular children’s game Lite-Brite to construct the type. If you’re unfamiliar with Lite-Brite or simply nostalgic for the 80’s, be sure to check out the old school TV commercial on YouTube. Much of GrandArmy’s work is typographic in nature. I recommend checking out their online portfolio. The use of Lite-Brites to build type reminded me of a Type Workshop project from 2003 entitled “shining type“. Underware type foundry conducts type workshops at universities and conferences worldwide. Inspired by all the Lite-Brite type, I threw together a quick “Type Theory” using the addictive web version of Lite-Brite on Hasbro’s website. Thanks to Luke Bott for the link to GrandArmy.

Promotional logo for Fabric by GrandArmy

Promotional logo for Fabric by GrandArmy

Lite-Brite F for Fabric by GrandArmy

Lite-Brite F for Fabric by GrandArmy

TypeWorkshop shining type project

TypeWorkshop shining type project

web-based Lite-Brite experiment

web-based Lite-Brite experiment

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Discussion

  1. lsaac viel says:

    Awesome! Lovin’ the web-based Light Bright.

  2. maarsspace says:

    muy bonita! me gustan las mayusculas:D

    Translation: “Very nice! I like the uppercase :D”

  3. Luke says:

    man! this is sweet…. that Luke guy must be really great. Tell him thanks for letting you know about this site!

  4. Julien B says:

    Great !
    I’ve made one of my own (without knowing this one or the web version for that matters)
    http://www.jboudaud.fr/2009/01/recherches-typographiques/
    The result looks like this
    http://www.jboudaud.fr/2009/01/camouflage/

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