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Charles of the Ritz

This 1953 ad for the cosmetics brand Charles of the Ritz features two of my favorite hallmarks of golden age advertising: illustration and hand lettering. While this illustration is not spectacular, the hand lettered logo for Charles of the Ritz is a true gem. Revlon eventually acquired the Charles of the Ritz brand which was discontinued in 2002. The logotype was recreated for almost every ad, so there are several variations of this same basic lettering. A very similar example can be found on Flickr and a somewhat divergent example is located at All Posters.

made-to-order

made-to-order

Ritz

Ritz

Charles of the Ritz ad

Charles of the Ritz ad

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Discussion

  1. Rob Keller says:

    Nice! I love the lettering!

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