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TypeCon2009 Logo

TypeCon is the annual type convention run by the Society of Typographic Aficionados (SOTA). TypeCon is a reasonably priced design conference held in North America featuring many of the most respected names in type design, graphic design and education. This year TypeCon is being held in Atlanta from July 14-19 and “Rhythm” is the theme.

SOTA commissioned Armin Vit and Bryony Gomez-Palacio, the New York founders of Under Consideration, to design the TypeCon2009 logo. They have posted a behind the scenes look at their design process on the Department of Design website. Interestingly, the logo takes on various configurations to represent the concept of rhythm.

Fontshop has noted that Font Bureau’s Benton Sans is used as the supporting typeface.

I will be attending TypeCon in Atlanta this year. For anyone who is interested in attending, be sure to visit the TypeCon website.

Early registration – through April 27
SOTA members: $235 pro/$125 student
Non-members: $275 pro/$150 student





  1. A says:

    Pretty poor execution for a word that’s supposed to show rhythm

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