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Real Silk

In 1939 as Art Deco was ending and the United States was beginning to recover from the Great Depression, this ad for Real Silk Hosiery ran in The Saturday Evening Post. The calligraphic brushwork of the capital “R” and “S” reference the cachet of silk garments worn by ancient Chinese royalty, while the remaining letterforms evoke the luxury of the Art Deco movement. The hand lettered logotype is not rendered consistently from one ad to the next so I selected my favorite version to scan. Only a portion of the ad is shown. Additional logotype variations can be found on Flickr.

Real Silk Hosiery

Real Silk Hosiery

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