The evocative hand lettered headline steals the show in this ad for Vitality shoes. The artist left his signature, so we know his name is McCullough. I presume that he created the entire ad, including the hand lettering, though I’m not sure. I could easily see “thrill” framed hanging on the wall. The halftones and paper texture combine perfectly with the spontaneous upright script. I found this ad at the antique store, though more of McCullough’s ads can be found online at the Mississippi Pack Ratz and Go Antiques.