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The Thrill is Back

Close-up of thrill

Close-up of thrill

The evocative hand lettered headline steals the show in this ad for Vitality shoes. The artist left his signature, so we know his name is McCullough. I presume that he created the entire ad, including the hand lettering, though I’m not sure. I could easily see “thrill” framed hanging on the wall. The halftones and paper texture combine perfectly with the spontaneous upright script. I found this ad at the antique store, though more of McCullough’s ads can be found online at the Mississippi Pack Ratz and Go Antiques.

Vitality Shoes Ad

Vitality Shoes Ad

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Discussion

  1. The Ad Mad says:

    Amazing find!

    It’s so nice to find this kind of things from the pre-computer era.

  2. deanna says:

    What a wonderful example of hand-lettering. I can only imagine the sketches … lovely.

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