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Shoe Ad Hand Lettering

I love the hand lettering and illustration in ads from the 40s, 50s and 60s. This colorful 1945 shoe ad for Black Suedes by Naturalizer is my latest find at the antique store. You’ve gotta love the line: “The interested woodpecker has stopped his pecking to gape at one of Naturalizer’s new black suede pumps.” The hand lettered upright script has a really natural (no pun intended) relaxed swing. The headline has three “th” pairs, so I chose my favorite to highlight.

For comparison I have included two versatile contemporary script typefaces that seek to capture the spontaneity of hand lettering through the use of OpenType programming: Bistro Script by Tomáš Brousil of Suitcase Type Foundry and Studio Sable by Ken Barber of House Industries.

Black Suedes by Naturalizer Ad

Black Suedes by Naturalizer Ad

Black Suedes by Naturalizer Logo

Black Suedes by Naturalizer Logo

Close-up of with

Close-up of with

Bistro Script by Tomáš Brousil

Bistro Script by Tomáš Brousil

Studio Sable by Ken Barber

Studio Sable by Ken Barber

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Discussion

  1. Wow, between the texture, the lettering and the print of the ‘with’ picture you’ve found something quite gorgeous.. and the word beautiful just flows so nicely with that font, doesn’t it?

    Great find, thanks :)

  2. Heckadude says:

    I love script typefaces, too. You’ve got to check out Alphabet Soup’s Metroscript if you haven’t already:

    http://www.michaeldoret.com/AlphabetSoup/metroscript.html

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