I love the hand lettering and illustration in ads from the 40s, 50s and 60s. This colorful 1945 shoe ad for Black Suedes by Naturalizer is my latest find at the antique store. You’ve gotta love the line: “The interested woodpecker has stopped his pecking to gape at one of Naturalizer’s new black suede pumps.” The hand lettered upright script has a really natural (no pun intended) relaxed swing. The headline has three “th” pairs, so I chose my favorite to highlight.
For comparison I have included two versatile contemporary script typefaces that seek to capture the spontaneity of hand lettering through the use of OpenType programming: Bistro Script by Tomáš Brousil of Suitcase Type Foundry and Studio Sable by Ken Barber of House Industries.