Posts categorized in “Observations” are listed below.


Founded over 100 years ago in Wichita, Kansas, Sheplers Western Wear holds the title of being “the world’s largest western store.” I frequently pass the flagship store when traveling along Highway 54. The blocky slab serif letters that form “SHEPLERS” have a sturdy integrity apt for a western store. I snapped this photo today and […]

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4 Comments Category: Observations

Redefining Weight

TypeCon 2009 was a great experience. The week was filled with many highlights including a sign painting workshop with John Downer, a letterpress workshop with Jim Sherraden of Hatch Show Print, the premier of the film Typeface by Justine Nagan and numerous thought-provoking presentations. And I met a lot of friendly, engaging and typographical astute […]

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1 Comment Category: Observations

Change We Can Believe In

Two talented New York designers, Stefan Sagmeister and Jessica Hische, have recently designed type using coins. As part of his ongoing series entitled “Things I have learned in my life so far” Sagmeister orchestrated a massive typographic public art installation incorporating over 250,000 eurocents to spell out the phrase “Obsessions make my life worse and […]

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10 Comments Category: Observations

In Search of a Comprehensive
Type Design Theory

Note from Ty: In 2006 I read a thought-provoking article by Peter Biľak entitled “In Search of a Comprehensive Type Design Theory” in which he debates the merits and feasibility of developing an all encompassing theory for type design. Peter’s article inspired the name “Type Theory” for this site. Peter was gracious enough to allow […]

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2 Comments Category: Observations
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